E-Commerce & Online Retail
Solutions for Kenyan Businesses
Kenya’s e-commerce market is growing at 15-20% annually. With 80%+ of shoppers on mobile and mobile money as the preferred payment method, there’s never been a better time to take your retail business online.
Why E-Commerce Is Booming in Kenya
Kenya leads East Africa in e-commerce adoption, driven by mobile money, smartphone growth, and a young, tech-savvy population.
Kenya’s e-commerce sector has transformed from a niche market into a mainstream retail channel. With over 35 million internet users and mobile money penetration exceeding 80%, the infrastructure for online retail is firmly in place. Platforms like Jumia, Kilimall, and hundreds of independent Kenyan online stores have normalized the concept of buying goods with a phone.
The shift accelerated during the COVID-19 pandemic, when businesses that had delayed going digital were forced to adapt. Since then, consumer behavior has permanently changed — Kenyans now expect to browse, compare, and pay for products from their smartphones. Businesses without an online presence are losing customers to competitors who made the transition.
M-Pesa is the backbone of Kenyan e-commerce. Over 70% of online transactions are completed via mobile money, making it the most critical payment integration for any online store targeting Kenyan consumers. Card payments and Pesapal add international reach, but mobile money is non-negotiable.
Kenya E-Commerce Snapshot
Sources: Kenya National Bureau of Statistics, Communications Authority of Kenya, Safaricom Annual Report.
Benefits of a Professional E-Commerce Website
A proper online store does more than list products — it transforms how your business operates, reaches customers, and generates revenue.
Accept M-Pesa Instantly
One-tap STK Push checkout means customers pay in seconds without leaving your store. M-Pesa handles over 70% of Kenyan online payments — if your checkout doesn’t support it natively, you’re losing the majority of potential sales.
Sell 24/7 Across Kenya
Your online store never closes. Automated order processing handles purchases from Nairobi to Nakuru at any hour, while integrated delivery partners like Sendy, G4S, and Fargo Courier get products to customers nationwide without you lifting a finger.
Recover Abandoned Carts
Over 70% of online shoppers abandon their carts before paying. Automated email and SMS reminders, exit-intent discount offers, and saved-cart links bring customers back to complete purchases they already wanted to make.
Manage Inventory in Real-Time
Sync stock levels across your online store and physical locations automatically. Low-stock alerts prevent overselling, while supplier reorder triggers ensure your best-sellers never go out of stock when demand spikes.
Upsell & Cross-Sell Automatically
Smart product recommendations show “customers also bought” and “frequently bought together” suggestions at checkout. Bundle deals and quantity discounts increase average order value without any manual effort from your team.
Compete with Jumia & Kilimall
Own your customer data, build your brand, and pay zero marketplace commissions. Your own e-commerce store lets you control pricing, run promotions on your terms, and build direct customer relationships that marketplaces will never give you.
E-Commerce Services for Retail Businesses
From building your online store to driving traffic and managing payments, we offer end-to-end solutions tailored for Kenyan e-commerce.
Online Store Development
Custom-built e-commerce websites with mobile payment integration, product management, and mobile-first design. Starting from KES 100,000.
Learn MoreM-Pesa Integration
Daraja API STK Push, C2B, and B2C payment flows. Plus Pesapal, iPay, and card payments for full coverage.
Learn MoreSEO & Digital Marketing
Drive traffic to your store with Google Ads, SEO for product pages, and social media campaigns tailored for the Kenyan market.
Learn MoreOngoing Support
Website maintenance, security updates, product uploads, and performance monitoring. 30 days free support with every project.
Learn MoreE-commerce projects start from KES 100,000. See full pricing and features →
How We Work With E-Commerce Businesses
A proven 4-step process refined over 10+ years of building online stores for Kenyan retailers.
Understand Your Business
We learn your products, target customers, delivery model, and what makes your retail business unique in the Kenyan market.
Design Your Store
Mobile-first storefront design with your branding, optimized product layouts, and a checkout flow built around local payment habits.
Build & Integrate
Custom development with payment gateway integration, inventory management, order tracking, SMS notifications, and delivery zone setup.
Launch & Grow
Go live with training, SEO setup, and 30 days free support. We help you drive traffic and optimize conversions as your store grows.
E-Commerce Success Stories in Kenya
Real results from Kenyan businesses that moved their retail operations online with Quest.
"We moved from selling on Instagram DMs to a proper online store and the difference is night and day. M-Pesa STK Push means customers pay instantly — no more chasing payments. Our monthly revenue tripled within 3 months of launch. Quest understood exactly what we needed for the Kenyan market."
Amina Ochieng
Founder, Nairobi Fashion House
Kilimani, Nairobi
Ready to Take Your Retail
Business Online?
Kenya’s e-commerce market is growing every day. Don’t let your competitors capture customers you should be reaching. Let’s build an online store that works for the Kenyan market — mobile-first, payment-ready, and built to grow with your business.