Google Ads Management
in Kenya
Data-driven PPC campaigns that put your business at the top of Google search results. We build, manage, and optimize Google Ads that deliver real leads and measurable ROI for Kenyan businesses.
Why Most Google Ads Campaigns Fail in Kenya
Many Kenyan businesses waste money on Google Ads because of poor setup, wrong targeting, or no optimization. Here are the common pitfalls we solve.
Wasted Ad Spend
Without proper keyword research and negative keywords, you pay for clicks from people who will never buy. The average Kenyan business wastes 30-50% of their ad budget on irrelevant clicks.
Wrong Audience Targeting
Showing ads to the wrong locations, demographics, or device types means low conversion rates. Many campaigns target all of Kenya when they should focus on Nairobi or specific counties.
No Conversion Tracking
Without proper tracking, you cannot tell which ads generate leads, calls, or M-Pesa payments. You are flying blind and cannot optimize for what actually works.
Poor Landing Pages
Sending paid traffic to a generic homepage destroys your Quality Score and conversion rate. Google penalizes you with higher costs when your landing page does not match user intent.
Set It and Forget It
Many agencies launch campaigns then stop optimizing. Google Ads require continuous bid adjustments, A/B testing, and keyword refinement to maintain performance over time.
No Transparency
Some agencies keep you in the dark about where your money goes. Without access to your ad account and clear reporting, you cannot verify performance or hold anyone accountable.
Google Ads That Actually Convert
Custom Landing Pages Included
Unlike PPC-only agencies, we build high-converting landing pages tailored to each campaign. Better landing pages mean higher Quality Scores and lower cost per click.
Full Conversion Tracking
We track every form submission, phone call, WhatsApp message, and M-Pesa transaction so you know exactly which ads generate revenue — not just clicks.
Weekly Optimization
We actively manage your campaigns every week — adjusting bids, pausing underperformers, testing new ad copy, and scaling what works to maximize your return.
Kenya Market Expertise
With 10+ years in the Kenyan digital market, we know the local CPC ranges, seasonal trends, device preferences, and audience behavior that drive better results.
You Own Your Ad Account
Your Google Ads account is always in your name. Full transparency with real-time dashboard access — see exactly where every shilling goes.
Quest vs. Typical PPC Agencies
Landing Pages
Account Ownership
Optimization
Conversion Tracking
Reporting
Complete Google Ads Management Services
From keyword research to conversion tracking, we handle every aspect of your Google advertising campaigns in Kenya.
Keyword Research & Strategy
In-depth analysis of search terms your Kenyan customers use. We identify high-intent keywords, map negative keywords, and build targeting strategies that maximize qualified traffic.
Ad Copy & Creative
Compelling ad headlines and descriptions written for the Kenyan market. We create multiple ad variations and continuously A/B test to find the highest-performing copy.
Landing Page Design
Custom-built landing pages optimized for each campaign. Fast-loading, mobile-first pages with clear CTAs designed to convert Kenyan visitors into leads and customers.
Geo-Targeting & Local Ads
Precise location targeting for Nairobi, Mombasa, Kisumu, Nakuru, Eldoret, or any Kenyan county. Google Maps ads to drive foot traffic to your physical business locations.
Conversion Tracking Setup
Google Tag Manager, Google Analytics 4, and conversion pixels configured for form submissions, phone calls, WhatsApp clicks, and M-Pesa payment confirmations.
Remarketing Campaigns
Re-engage visitors who left without converting. Display and search remarketing campaigns that bring past visitors back to your site when they are ready to buy.
Bid Management & Optimization
Smart bidding strategies tailored to your goals — whether maximizing conversions, targeting a cost per lead, or achieving specific return on ad spend (ROAS) targets.
Performance Reporting
Detailed monthly reports with clear metrics: impressions, clicks, CTR, CPC, conversions, cost per acquisition, and return on ad spend. Plus a real-time reporting dashboard.
Competitor Analysis
Monitor what your competitors are bidding on and how their ads perform. We identify gaps and opportunities to outrank competing Kenyan businesses in paid search.
Our Google Ads Management Process
A proven 4-step process that takes your Google Ads campaigns from strategy to measurable results in weeks, not months.
Audit & Strategy
We audit your current ads (if any), research your market, analyze competitors, and build a data-driven campaign strategy tailored to your business goals in Kenya.
- Account audit
- Keyword research
- Competitor analysis
Build & Launch
We set up your campaigns, write compelling ad copy, build custom landing pages, configure conversion tracking, and launch your ads to start generating leads.
- Campaign structure
- Ad copy & creatives
- Landing page build
Optimize & Scale
Weekly optimization: A/B testing ad copy, adjusting bids, refining targeting, pausing underperformers, and scaling winning campaigns for maximum ROI.
- A/B testing
- Bid adjustments
- Budget scaling
Report & Grow
Monthly performance reports with actionable insights. We review results together, plan next steps, and continuously refine campaigns to grow your business.
- Monthly reports
- Strategy review calls
- Growth planning
Google Ads Management Packages
Transparent pricing for Google Ads management in Kenya. All packages include campaign setup, optimization, and reporting. Ad spend is separate and paid directly to Google.
Small Business PPC
For businesses starting with Google Ads
- 1 campaign type (Search or Display)
- Up to 50 keywords
- Ad copy creation (3 ad variations)
- Basic conversion tracking
- Monthly performance report
- Bi-weekly optimization
- Email & WhatsApp support
Growth PPC
For businesses scaling with Google Ads
- Up to 3 campaign types
- Up to 200 keywords
- 1 custom landing page
- Full conversion tracking + M-Pesa
- Remarketing campaigns
- Weekly optimization
- Competitor monitoring
- Bi-weekly report + strategy call
Full-Scale PPC
For high-volume advertisers
- Unlimited campaign types
- Unlimited keywords
- 3 custom landing pages
- Full-funnel conversion tracking
- YouTube & Performance Max
- Dedicated account manager
- Real-time reporting dashboard
- Weekly strategy calls
One-time setup fee: KES 15,000 – KES 40,000 depending on campaign complexity. Get an exact quote for your business.
Google Ads Questions
Common questions about our Google Ads and PPC management services in Kenya.
Amplify Your Google Ads Results
Combine Google Ads with these complementary services for maximum impact and return on your marketing investment.
SEO Services
Combine paid ads with organic SEO to dominate both paid and free Google search results for your target keywords.
Learn MoreWeb Design
Need a website for your ads to drive traffic to? We build fast, mobile-first websites designed to convert paid visitors.
Learn MoreSocial Media Marketing
Extend your paid reach beyond Google with Facebook, Instagram, and LinkedIn advertising for a multi-channel approach.
Learn MoreDigital Marketing
Full-service digital marketing strategy combining Google Ads, SEO, email marketing, and content for comprehensive growth.
Learn MoreReady to Get More Leads From Google?
Stop wasting money on Google Ads that don't convert. Get a free PPC audit and discover how our data-driven approach can deliver more leads at a lower cost for your Kenyan business.