Icon Electric Ltd
A professional WordPress website, brand identity, and social media presence that transformed a decade-old electrical services company from word-of-mouth reliance to generating online customer inquiries across Kenya.
Project Details
Project Overview
Icon Electric Ltd is an established electrical services provider founded in 2013, operating from Wangige Town in Kiambu County, Kenya. Under the leadership of Director Francis Njau — a seasoned electrical engineer with years of experience at Power Technics in Nairobi — the company has built a strong reputation serving construction and agricultural clients across Kenya. Their core services span solar PV systems, electrical control panel design, motor rewinding, borehole drilling, water pump installation, and general electrical contracting.
Despite over a decade of reliable service and a loyal client base, Icon Electric had no professional online presence. Their business relied entirely on word-of-mouth referrals and the director's personal phone number (0724527766). With 75% of Kenyan consumers now searching online before hiring service providers, potential customers looking for "electrical services Kenya" or "solar installation Kiambu" were finding competitors instead. The company was invisible to the growing digital market.
Icon Electric approached Quest to build a complete digital foundation: a professional WordPress website showcasing their 6 core service areas and completed projects, a modern logo that reflected their technical expertise, and an active social media presence across Facebook, Instagram, Twitter, and Pinterest to reach new customers throughout Kenya.
Wired for Work, Not the Web
A decade of trusted electrical work across Kiambu County — but zero online visibility to show for it.
No Digital Storefront
Icon Electric had no website despite offering 6 distinct service lines — from solar PV systems to control panel design. Potential customers searching for "electrical services Kiambu" or "solar installation Kenya" found competitors with professional websites instead, even those with far less experience.
One Phone, All Leads
Every new customer inquiry came through a single phone number. There was no online quote request form, no service catalog to browse, and no way for customers to see completed projects before calling. An estimated 60% of potential leads never made that first call.
No Brand Identity
Without a professional logo or consistent visual identity, Icon Electric struggled to stand out in proposals and tenders against competitors who invested in branding. Their marketing materials — when they existed — looked inconsistent and undermined the quality of their actual work.
The Bottom Line
An estimated 60% of potential customers were choosing competitors who had a professional online presence — despite Icon Electric's superior experience.
How We Built It
A complete digital transformation — professional website, brand identity, and social media presence — built on WordPress and designed to generate leads from day one.
Discovery & Brand Strategy
Week 1We spent a week understanding Icon Electric's business — visiting their Wangige workshop, photographing completed projects (control panels, solar installations, motor rewinding), and interviewing Francis about his 10+ years in the electrical industry. We audited 8 competitor websites in the Kenyan electrical services space to identify positioning opportunities and keyword gaps.
Logo Design & Visual Identity
Week 2Designed a modern, professional logo that conveyed technical expertise and reliability — key trust signals for construction and agricultural clients. Created a complete brand kit including color palette, typography, business card templates, and social media profile graphics that gave Icon Electric a cohesive, professional look across all touchpoints.
WordPress Development
Weeks 3-5Built a custom WordPress theme with dedicated pages for each of their 6 service areas — Solar Energy Solutions, Control Panel Design, Electrical Contracting, Borehole Drilling, Water Pumps, and Workshop Services. Integrated a portfolio gallery showcasing real completed projects, a blog system for industry content, and a quote request form that sends leads directly to Francis's email and phone via SMS notification.
SEO, Social Media & Launch
Week 6On-page SEO optimization targeting "electrical services Kenya", "solar PV installation Kiambu", and 15+ related keywords using Yoast SEO. Set up and branded social media profiles on Facebook, Instagram, Twitter, and Pinterest with initial content and a posting schedule. Google Business Profile optimization for local search. Trained Francis and his team to manage the blog and social media independently.
Measurable Impact
Within six months of launch, Icon Electric went from invisible online to a lead-generating machine serving customers across Kenya.
Before Quest
- No website or online presence
- All leads through one phone number only
- No professional brand identity or logo
- Zero social media presence
After Quest
- Professional site with 6 service pages + portfolio
- Online quote requests generating 280% more leads
- Modern logo and consistent brand across all channels
- 4 active social channels (Facebook, Instagram, Twitter, Pinterest)
"Quest transformed how customers find us. Before the website, all our work came through referrals and my personal phone number. Now we get quote requests from all over Kenya — the 280% increase in inquiries has been remarkable. They understood our industry and built something that truly represents what Icon Electric stands for."
Francis Njau
Director, Icon Electric Ltd
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